North Hempstead, NY – North Hempstead Town Supervisor Judi Bosworth, Councilwoman Viviana Russell, the Town of North Hempstead Community Development Agency (CDA), County Legislator Siela Bynoe and community leaders cut the ceremonial ribbon on Monday, December 21st for the brand new and first ever Worthy LUX footwear store.

Worthy LUX, located at 735 Prospect Avenue in New Cassel, joins the already existing 1,600 square foot Worthy Lifestyle location at 821 Prospect Avenue which opened in 2010. Both stores are owned by Manny Singh. Worthy LUX features nearly double the square footage and will differ from Worthy Lifestyle as it will serve as a “premium street fashion boutique” that will focus on “growing trends, fashion, exclusive footwear and urban culture.” In addition to footwear, Worthy LUX offers outerwear, tops, trousers and accessories in a facility clad with hand painted marble flooring, custom-designed engraved counters, and its primary feature, the hand carved Royal Worthy Throne, painted in 24 karat gold, and imported from India.

“It is exciting to continue our downtown revitalization efforts in New Cassel with the addition of yet another wonderful business,” Supervisor Bosworth said. “I congratulate Worthy LUX and thank them for their long-term commitment in being a part of our diverse group of businesses along Prospect Avenue.”

“Worthy's commitment to this community goes far beyond the business. They are active in numerous community activities and events promoting self-esteem with the catchphrase 'I am Worthy',” Councilwoman Viviana Russell added. "The fact that Mr. Singh could have chosen a number of different locations in Nassau County, but elected to expand his business right here in New Cassel speaks volumes to the progress we are making in our revitalization efforts. I wish them continued success.”

The CDA provided a $300,000 loan to aid in the purchase of the property as well as a $2,500 grant to assist in buying the sign for the store. In recent years the CDA has played an integral role in New Cassel’s ongoing redevelopment initiative by providing grants and loans to help open Prospect Avenue’s first ever full-service grocery store in 2013, a laundromat in 2014, a barber shop in 2015, as well as affordable housing, a restaurant, and a family dental practice.

CDA Chairman Lamont Bailey said, “CDA has worked very closely with the Singhs and is especially proud to have provided financing for a business to expand in New Cassel. The Singhs have demonstrated their long term commitment to New Cassel by not only opening a second business on the Prospect Avenue corridor but by purchasing the space where the stores are located.”

Mr. Singh said, “It is so wonderful to continue to grow our business in the New Cassel community. I thank Supervisor Bosworth and the CDA for their assistance in making this possible, and we look forward to calling the Town of North Hempstead home for many years to come.”

To view a North Hempstead Television (NHTV) program about the grand opening of Worthy LUX please log on to www.mynhtv.com or check out NHTV on Channel 18/63 on Cablevision or Channel 46 on Verizon FIOS.

For more information on community revitalization projects in the Town of North Hempstead, please call 311 or 516-869-6311.

Town officials, Town officials present a proclamation to Manny Singh and his staff, declaring December 21st, Worthy LUX day in the Town of North Hempstead.

Supervisor Bosworth and Councilwoman Russell cut the ribbon along with Manny Singh.